Benefits of Using Google. It consists of two free advertising programs that are used for advertising your business. These are Goggle Google Ad Words and Google Ad Sense. AdSense is known as pay per click program. It involves the creation of an account, write your add, choose your keywords, set up the budget and activate the campaign. It will now be a responsibility of Google to display your ad in search engine as well as on content website related to your keywords. after creating the account the Google will be charging you each time someone clicks on your ad according to the money you agreed to pay per click. This one will be done on a regular basis. This will expand your market base. AdSense is the next advertisement program. It is beneficial since the site owners do not pay a coin but instead being paid by placing Google AdSense codes on their sites. Any a person who visits your site and clicks on the ads will result in your pay.
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Google also helps the homeless children through Google grants. It is a unique and free advertisement program intended for non-profit organizations or funds that have either been approved. You find that different qualified groups whose missions range from supporting homeless children, animal welfare to literacy use Ad Words as an advertisement platform where they market their organization by the use search engine marketing. The agency will provide sample keywords and brief explanations how they will benefit from participating in Google Grants program. The Google Grant committee will then select the group of individuals to be given. With time, as the team develops more grants, will come their way. And this how the homeless children will benefit from it. Google also helps in securing your website. With many security measures that Google has it will keep your account safe from hackers. Identifying hazardous site is very easy for hackers since they are susceptible and once they do they will temper with your business procedures. Make sure that Google does not leave any information that might make you vulnerable to hackers. You should also disallow Google from indexing sensitive pages. Another measure is to make sure that it is hard to find the software you are using. The search engine and the hackers will not be able to locate you. Another importance of Google is page ranking. The point of reference when Google is ranking a page is the number of viewers. The greater the number of viewers the higher the rank. With high rank your business is going to do well as a result of attracting many customers.